Every educator / Institute owner needs leads for there business to expand there customer base which will eventually grow there business, but every time they fail to generate leads because they don’t have any proper lead generation system which will create a constant flow of leads for there business & after trying & failing for a lot of time they fall into the trap of buying leads from third party sources. Which can not be trsuted.
Why you should not buy leads from third party sources
Leads provided by third party sources are generally non-nurtured / cold leads of which chances of getting them converted to your customer is very less & the main reason behind the lower rate of conversion is trust. No one will trust you & your brand untill & unless they’re familiar with you. People don’t trust easily on any brand when the talk is of online world. Place yourself into the shoes of customer & question yourself that will you buy any product or service from any brand which you don’t know ? You will not.
Same thing is with this online coaching business.
Your purchase leads worth 100, 200 or 1000’s of rupees thinking that as a profitable deal for you. But when you try to connect with them you don’t get any proper & positive response. So now your time & money both goes in vain.
So now the question is what’s the solution to this. How to create a consistent flow of leads ? The answer is simple.
Try to generate leads from yourself by using Digital Marketing, Personal Branding, YouTube Channel.
In starting it will take your sometime & effort for the Initial setup but the result will be much fruitful. Always try to attract your customer towards you make them come to you for your product or services don’t go towards them & pitch your product.
There’s a lot of difference in both the scenario. When the customers comes towards you the chances of getting converted is much higher then you going to them. Have yoy ever seen any big brands like Amazon or Flipkart calling you & saying you to buy there product instead they just advertise in front of you & you got attracted & go there website and buys the product. Same goes with the online coaching business when you go the students they will not listen to you & you will end up thinking that your service is not in demand and not needed anymore but when the student comes to you that means he/she is interested & wants to be your customers.
So that’s what you also have to do. Instead of calling every lead & approaching them one by one try to generate leads from your own by using Lead magnet, Videos & Digital Advertising. That’s how you build interaction with your target audience.
Let’s suppose you provide them free videos or notes in exchange of there contact details . If that resources is useful to them & they’ve given you there details by themselves then that means he/she is interested in your service.
Now the question is What to do with the database / Leads that you've purchased ?
As discussed earlier you don’t need to call them & pitch your services because it will only decrease your chances of getting them converted to your customer. So now what you can do is create a facebook advertisement & in there create a lookalike audience by uploading that list on facebook.
Facebook Advertisement system is so powerful that when you create an lookalike audience facebook uses your list & target audience related to that list & of similar interest. This will not only give you good result but it will also gets you a customer who is interested in buying your course or serviuce.