How to promote educational app for FREE
There are more than 2.87 million apps in Google Play Store where finding new apps like finding a needle in the haystack. The metrics to grow your edtech business and improve educational app ranking are simple, the more app install indicated more user engagement which is ultimately going to sell more courses or other products. Digital marketing is the practice through which one’s app gets recognition among the million other apps. Here, we are going to crack the algorithm of digital marketing
tactics and discuss the key points through which your application or business not only gets recognized but also improve ranking among the tough competition.
(1) ASO (App Store Optimization)
Google Play and Apple’s App store algorithmically focus on certain applications in query and search results based on few factors we usually know as App Store Optimization. They filter results according to a few factors like reviews, title, screenshots, and a number of back links, download data, short and long descriptions. To bring up the ranking of the app, Google’s Adword Tools would be a better option that works on versatile applications and suggest keywords or phrases. With regards to ASO, it’s critical to fill out the entire fields with relevant details like title, tags, and categories to help the search engine to search query for your application. Promoting your app on social media heavily like Facebook, Twitter, Instagram and others would definitely be helpful for the app to rank better and improve ASO.
The next tip is getting genuine reviews about your platform, your product, service, and overall experience of users that will draw more traffic in longer terms. The basic psychology behind new user is that people generally avoid buying from total strangers. They need someone to validate the genuineness of your product and tell their experience with the product. That why we suggest you to ask your existing users to give a good genuine reviews and rating to your application. At the same time avoid subscribing to fake reviews in order to get more traffic. This can get you more downloads or clicks for time being but creates a bad reputation for your organization in future. Moreover, getting less but positive reviews will definitely boost your sales and make you look more trustworthy. algorithmically focus on certain applications in query and search results based on few factors we usually know as App Store Optimization. They filter results according to a few factors like reviews, title, screenshots, and a number of back links, download data, short and long descriptions. To bring up the ranking of the app, Google’s Adword Tools would be a better option that works on versatile applications and suggest keywords or phrases. With regards to ASO, it’s critical to fill out the entire fields with relevant details like title, tags, and categories to help the search engine to search query for your application. Promoting your app on social media heavily like Facebook, Twitter, Instagram and others would definitely be helpful for the app to rank better and improve ASO.
(3) Promotional videos
The human brain processes information visually as they give more attention to visuals as compared to written texts, which becomes the most powerful tool in digital marketing. A promotional video shows a conversion rate of up to 74% and massive shares on social media platforms. As the majority of the consumer prefers video contents to understand the product and its quality. Whenever you prepare your promotional video, focus more on the quality of content which can directly communicate to the user’s need and provide information which helps them to understand the benefits of your app or service. Ask your existing users to share the promotional video to their groups, Facebook, YouTube, and other platforms to improve your reach to the audience.
(4) Web pages
WebPages for your application is not mandatory, though it helps to grow your business in many ways. Suppose you’re a teacher and apart from ASO you are willing to improve your SEO, then WebPages are the best tool for that. Creating a landing page where you can display the features of your app and providing link to your app gets you more download and also helpful for creating backlinks. One can also design a webpage for lead collection where you can ask for details about the user and opt e-mail marketing or send your app’s link via SMS’s. Initially, try to avoid stuffing in too much of the details. Just keep it short and simple.
(5) Share button
While designing an app’s User Interface, it is also necessary to add a share button through which user can send and share your content to other social profiles. It will encourage users to share the content with friends on LinkedIn, WhatsApp status, Twitter, Facebook pages, any teacher’s group, or any other social media for promotion. More shares will ultimately increase reach, helps to generate more organic traffic, and improve sales.
(6) Paid marketing
This is one of the tactics which will help you drive inorganic traffic drastically but before diving into the paid marketing one must know their target audience based on demography, age, and interest. This strategy is helpful when you have already few users organically and you understand which platforms to target. Generally, with Google Ads and Facebook Ads, people display ads in form of flyers, stories, posts, and target websites like Reddit or Quora. Here people are charged on the basis of clicks per user. This has a high rate of visits and conversion if used strategically.
(7) Influencers and bloggers
Reaching out to influencers and bloggers who are having a heavy follower base can be your option to reach more audiences and improve SEO. Influencers can be from the same field or related field. The influence can be a teacher or in the field of education like education blogger or some person running NGO’s helping children to study. Just decide your goals, strategy, and budget for the influencers and blogger. Marketing with influencers and bloggers can be free sometimes and sometimes it’s paid, entirely depending upon the demographic and relation with the person.
Products giveaways are a game-changer in digital marketing where a person runs some competition, campaigns or assigns some tasks in return for the gifts or the product, free of cost. We can use referral contests, hash tags contests, and assign tasks like following all your social platforms or like your recent posts in order to gain eligibility for free gifts. This drives a lot of attention from the public and can increase sales at some point if used cleverly with proper tactics targeting your audience.
Always ask for feedback from the customers or users. They will help you and your business to constantly improve and to overcome the quality deficits with your product. Read reports from Google and Facebook Ads which will help to analyze the situation better and help in further growth. Consider a case where there is an increase in the number of clicks but people are not downloading or signing up on the landing page. It means either the UI design of your app or website is not attractive or the user hasn’t understood the product. That time you’ll try to improve your designs, create easy and informative promotional videos and try to understand user’s behavior for more reach.
Here, we have discussed the free as well the paid digital marketing strategies. We recommend you generate more organic traffic by improving ASO, getting good reviews, promotional videos, SEO, and other methods. Generating more traffic organically will help to save your cost on marketing and you can use the same amount for your product development which is necessary for customer satisfaction and trust.