In this article we will discuss about the 6 most important technical skills which is necessary for every online educators.
- Video Creation / Editing Skills :- When it comes to the talk of video creation or editing most people give up or hire video editor & pay them 1000’s of rupees to edit there videos, but if you’re an online educator & if you have time then I will recommend you to learn at least one software for video creation & one for video editing because videos are the life for online teaching. When you create a video with proper editing then you’re more likely to attract your target audience & the chances of staying them with you for a long run is high.
Software for Video Creation :- OBS Studio
Software for Video Editing :-
- Sony Vegas
- Adobe Premiere Pro
- Filmora
- Kinemaster.
Always try to use the paid version of the software because free software leaves the watermark & the video imported is also not of high quality. Which doesn’t look like a professional video.
2. Designing Skills :- Designing skill is one of the most important skill & I guess everyone should learn this skill. You cannot depend on a designer every time for your post to be published on the scheduled time. Even If you have an in house team still you cannot depend solely on them for your graphical requirement.
Sometimes you need urgent work to be done & If by chance your team is not available what you’ll do then. That’s where your basic designing skills comes in action.
Software for Designing :- Canva
A free & the most amazing platform to instantly create the thumbnails, logo or Ads with there pre-designed available templates without any watermark.
3. Social Media Management Skills :- This is also one of the Important skills for online educators because your most leads roams here & comes from here.
For this what you can do is create a YouTube channel & upload videos regularly there. The audience you get from here are the most genuine audience which gets converted to you r customer by time when you provide them value. This is best way to generate organic traffic for your business.
Other ten YouTube update your content on Facebook, Instagram use reels On Instagram to reach faster to your target audience. Also try to use the WhatsApp & Telegram groups to gather your community in one place & regularly update them with your knowledge for free.
4. Digital Marketing Skills :- Digital Marketing skills are of both types i.e. free & paid. We’ve discussed about the free techniques in social media management skills. Here we will discuss about the paid techniques to generate leads for your business.
You should know know about the Facebook Ads, Google Ads to generate a consistent flow of leads for your business.
Facebook & Google provides various objective to run Ads for your business to get them in front of the eyes of your target audience.
You can hire the person or outsource this thing but before hiring you should know at least the basics of this to know how the things are going.
5. Sales Skills :- You just don’t want to generate leads right ? You want to convert them as your customer & that’s where the sales skills comes into action. Remember this marketing is not equal to sales. After marketing your product you need to generate sales also to get your business going forward.
After generating leads you should know how to engage them continuously & after engagement convert them to your customer to make sales for your business.
6. Networking Skills :- Last but not the least. You should know how to network with the peoples of your industry. You will find a lot of like minded people when you network well in your industry. When you network well in your industry. When you network you try to refer some people in your network& the same referral system comes to you. It is very important to be genuine & true to your network to keep yourself running in the long track.
When you network efficiently you will definitely increase your chances of getting more admissions.
